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Beagle Software
All topics 35

Integrations

Mailchimp integration

Admin & Manager only

Connect your own Mailchimp account to send marketing email from there instead of (or alongside) Beagle's built-in campaigns. You pick a filtered list of contacts in Beagle and push them into one of your Mailchimp audiences; you then design and send the campaign inside Mailchimp, using your own templates, sending domain and reputation. Beagle's own campaigns and journeys keep working exactly as before — this sits alongside them, it does not replace them.

One extra step for unsubscribes

After connecting, add a webhook in Mailchimp so unsubscribes reach Beagle. The Integrations page walks you through it and shows the exact address to paste. Until that is done, someone who unsubscribes in Mailchimp will keep receiving your Beagle campaigns and journeys.

Unsubscribes are honoured in both directions

If someone unsubscribes in Mailchimp, Beagle records it too and will stop including them in Beagle campaigns and journeys. If you suppress someone in Beagle, that unsubscribe is pushed to Mailchimp. An opt-out anywhere is an opt-out everywhere.

Opting back in is never automatic in either direction — consent has to be re-granted deliberately, in whichever system the contact gave it.

Connecting your account

Go to Settings → Integrations and choose Connect Mailchimp. You will be sent to Mailchimp to approve access and then returned to Beagle. Beagle never sees your Mailchimp password — only an access token that you can revoke at any time, either with Disconnect here or from your Mailchimp account settings.

Only admins and managers can connect or disconnect. If the option says Mailchimp is not configured on this server, contact your Beagle administrator.

What syncs, and when

  • Contacts you choose → Mailchimp. Nothing is sent automatically. You filter a list in Beagle and push it to a named audience, so you stay in control of who is added.
  • Tags travel with the contact so you can segment on them inside Mailchimp.
  • Unsubscribes come back once the webhook is set up. Someone who opts out in Mailchimp is tagged Mailchimp:unsubscribed in Beagle and stops receiving your Beagle campaigns and journeys.
  • Already unsubscribed in Beagle? They are skipped on push rather than being re-added.

Pushing a list to an audience

Pushing happens from your campaign segments, so you reuse the same filters you already build for Beagle campaigns — there is no separate list builder.

  1. Open Campaigns and go into the campaign whose segment holds the contacts you want to send to.
  2. On that segment, open the Push to Mailchimp… dropdown and choose the destination audience. (The dropdown only appears once Mailchimp is connected.)
  3. Confirm. The push runs in the background and Beagle shows a summary — how many contacts were added, and how many were skipped because they had already opted out or were never opted in.

Only admins and managers can push. Large lists are capped at 5,000 contacts per push. Contacts keep their Beagle tags in Mailchimp so you can segment on them there.

Good to know

  • You need your own Mailchimp plan. Beagle connects to an account you already pay for; it does not include one.
  • Composing and sending happen in Mailchimp. Open and click statistics for those sends live in Mailchimp's reports, not in Beagle's campaign performance tab. Beagle's own campaigns still report their figures as normal.
  • One Mailchimp account per organisation. Reconnecting replaces the existing link.
  • Deleting the connection does not delete anything in Mailchimp. Contacts you already pushed stay in your audience; Beagle simply stops sending and stops receiving unsubscribes.